Advertising and Marketing Aptitude Questions and Answers Pdf - 1

Question: 1

Which of the following may have favourable or unfavourable impression on the public about the company and its products?

(A) Advertising

(B) Promotion

(C) Forcasting

(D) Publicity

(E) None of these

Question: 2

The term advertising has been derived from

(A) Advertere

(B) credere

(C) adre

(D) ad-hoc-not-with-joy

(E) net

Question: 3

Advertising is a business force, which through the printed words, sells or helps sale, build reputation and fosters goodwill, Who said?

(A) American Market Association

(B) Wheeler

(C) Sheldon

(D) Winston Churchil

(E) All of the above

Question: 4

_____ helps people to buy intelligently.

(A) Price

(B) Quality

(C) Brand

(D) Advertising

(E) Product-mix and cost pricing

Question: 5

Digital marketing is the same as

(A) Door-to-door marketing

(B) Website designing

(C) Road-shows

(D) Cross selling

(E) Online marketing