Branding and Packaging Marketing Aptitude Questions Pdf - 1

Question: 1

One distinguishing factor between a brand name and a brand mark is that a brand name

(A) Consists of words

(B) Identifies only one item in the product mix

(C) Implies an organisation's name

(D) Creates customer loyalty

(E) None of the above

Question: 2

Grade labels are identified by

(A) Quality

(B) Number

(C) Letter

(D) Both A, B and C

(E) None of these

Question: 3

Labelling is important for informational, legal _____ and reasons.

(A) Promotional

(B) Marketing

(C) Strategic

(D) Branding

(E) All of these

Question: 4

Multiple packaging is the practice of placing

(A) Each unit in each container

(B) Several boxes in one container

(C) Several units in one container

(D) Several containers in one product

(E) None of the above

Question: 5

A brand can be helpful for the manufacturers to

(A) Create goodwill for the product

(B) Widen the work for products

(C) Save advertising cost

(D) Distinguish the product from other competing products

(E) All of the above