Market Segmentation Marketing Aptitude Questions Pdf - 1

Question: 1

Market segmentation means grouping

(A) The back-office staff

(B) The counter staff

(C) Selling arrangements

(D) The customers as per their needs and tastes

(E) The sales teams

Question: 2

Target group means

(A) Delivery persons

(B) All customers

(C) Prospective buyers

(D) All sales persons

(E) All buyers

Question: 3

Market segmentation means

(A) Market share

(B) Division of market according to the requirement

(C) Sales network

(D) Distribution of territory

(E) Segmentation of sales team

Question: 4

Homogeneous group is related with

(A) Cost

(B) Wages

(C) Sales planning and control

(D) Market segmentation

(E) Promotion

Question: 5

Which is the basis of psychographic segmentation?

(A) Life style of the customer

(B) Values in life

(C) Personality

(D) All of the above

(E) None of the above