Marketing Environment MCQ Questions and Answers Pdf - 1

Question: 1

Which of the following represents the most important reason why firms monitor their demographic environment?

(A) To explain historical trends

(B) To predict business cycles

(C) To predict political change

(D) To predict the size of market segments

(E) All of the above

Question: 2

Occupation is an element of

(A) Demographic environment

(B) Socio-cultural environment

(C) Economic environment

(D) All of the above

(E) None of the above

Question: 3

Which of the following is the vital component of macro environment?

(A) Economic environment

(B) Natural environment

(C) Social environment

(D) Religious environment

(E) None of the above

Question: 4

Which of the following procedure is used to predict the effects of new products and processes on a firm?

(A) Social audit

(B) Technology assessment

(C) Environmental assessment

(D) Environmental scanning

(E) None of the above

Question: 5

Market information means

(A) Latest knowledge about technology progess

(B) Knowledge of related markets

(C) Knowledge level of DSAs

(D) Information regarding share market

(E) Information about marketing staff