Marketing Environment Aptitude Questions and Answers Pdf - 1

Question: 1

In SWOT analysis, S stands for

(A) Smart card

(B) Strategies

(C) Strengths

(D) All of the above

(E) None of the above

Question: 2

Which of the following constitutes the socio-cultural environment?

(A) Traditions

(B) Climatic conditions

(C) Government

(D) Geographic conditions

(E) None of the above

Question: 3

Good competition helps in

(A) Improved customer service

(B) Bigger branch network

(C) Rise in profits

(D) More market share

(E) Better technology

Question: 4

Market space means

(A) Competition

(B) Scope available for selling

(C) road shows

(D) trade fairs and melas

(E) place where good are sold

Question: 5

Which of the following factor is not a direct factor of the marketing environment?

(A) Labour policy

(B) Selling policy

(C) Marketing policy

(D) All of these

(E) None of the above