Marketing Planning Aptitude Questions and Answers Pdf - 1

Question: 1

ROI stands for _____

(A) Return on Input

(B) Risk on Investment

(C) Rate of Investment

(D) Return on Investment

(E) None of the above

Question: 2

SWOT analysis refers to

(A) A product analysis

(B) A marketing tool

(C) An advertising tool

(D) A strategic planning for selling product or service

(E) None of the above

Question: 3

ZBB stands for

(A) Zigzag Business Buyers

(B) Zero Based Buyers

(C) Zero Based Business

(D) Zero Based Budgeting

(E) None of the above

Question: 4

Marketing Planning is concerned with

(A) Managing

(B) Financing

(C) Selling

(D) The identification of resources available and their specified objectives

(E) All of the above

Question: 5

Marketing plan helps in

(A) Better customer service

(B) Improve balance sheet

(C) Better results

(D) Better systems

(E) Better lead generations