Marketing Nature, Scope and Functions Questions - 1

Question: 1

Marketing strategy means

(A) ways to improve marketing activities

(B) ways to increase production

(C) networking

(D) idea for further income

(E) old techniques of sales

Question: 2

The task of marketing involves

(A) mergers

(B) selling products and services of company

(C) selling a company

(D) buying a company

(E) opening new branches

Question: 3

Cross selling means

(A) selling other products to existing costumers

(B) public relations

(C) reversal of a sale

(D) selling new products

(E) selling to enemies

Question: 4

Which of the following is the function of promotional activities?

(A) to produce more goods

(B) to store the unsold goods

(C) to fix the price of the product

(D) to sell the good to the customers

(E) to motivate the customer to buy the product

Question: 5

Conversion means

(A) to convert a prospect into a buyer

(B) a buyer retracting the sale

(C) to change a product suitably to suit each customer

(D) to convert profit into losses

(E) to convert losses into profits