Product Life Cycle Marketing Aptitude Questions & Answers Pdf - 1

Question: 1

Changes that affect a product's versatility, effectiveness, convenience or safety are called as

(A) Formal modifications

(B) Quality modifications

(C) Style modifications

(D) Functional modifications

(E) None of the above

Question: 2

Which of the following growth strategy focuses on developing new products for a company's existing markets?

(A) Product diversification

(B) Market segmentation

(C) Market penetration

(D) Product development

(E) None of the above

Question: 3

Which of the following is the example of product diversification of bank?

(A) ATM card

(B) Debit card

(C) Credit card

(D) International credit card

(E) All of the above

Question: 4

Which of the following is the feature of introduction stage of product life cycle?

(A) High production cost

(B) Low profit

(C) Few competitors

(D) Low sales

(E) All of the above

Question: 5

The acronym FMCG stands for

(A) Frequent Moving Consumer Goods

(B) Fast Moving Consumer Goods

(C) Frequent Market Consumer Goods

(D) Frequent Market Consumption Goods

(E) None of the above