Sales Forecasting and Budgeting MCQ Questions Pdf - 1

Question: 1

Target group means

(A) Call centre persons

(B) All industries

(C) Intended buyers

(D) All sales persons

(E) All employers

Ans: C

Intended buyers

Question: 2

Who may be customer of a bank?

(A) Advocate

(B) Professor

(C) Teacher

(D) Retired person from army

(E) All of the above

Ans: E

All of the above

Question: 3

Product positioning is the process by which marketers try

(A) To create an image of the product

(B) To create an identity of the product

(C) Both (a) and (b)

(D) To sell the product

(E) None of the above

Ans: C

Both (a) and (b)

Question: 4

In jury method of sales forecasting includes

(A) Top jury method

(B) Percolated jury method

(C) Both (a) and (b)

(D) Delphi method

(E) None of these

Ans: C

Both (a) and (b)

Question: 5

Sales forecasting involves

(A) Consumer tastes

(B) Sales planning

(C) Sales pricing

(D) Distribution channels

(E) All of the above

Ans: B

Sales planning

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