SBI PO, SO, Clerk Marketing Aptitude Questions Answers Pdf - 1

Question: 1

Which of the following is the crux of marketing process?

(A) Market scanning

(B) Marketing planning

(C) Marketing research

(D) Market expansion

(E) Marketing mix

Ans: E

Marketing mix

Question: 2

_____ is a raw material for a sugar industry.

(A) Sugarcane

(B) Coal

(C) Paper

(D) Machine

(E) None of these

Ans: A

Sugarcane

Question: 3

_____ is bundle of utilities consisting of various products features and containing services.

(A) Product

(B) Plan

(C) Risk

(D) Cost

(E) Planning and development stage

Ans: A

Product

Question: 4

Mark-up pricing is an example of

(A) Buyer based approach

(B) Competition based approach

(C) Cost based approach

(D) All of the above

(E) None of the above

Ans: C

Cost based approach

Question: 5

Of the following pricing strategies _____ is not ideal for new products.

(A) Promotional pricing

(B) Skimming pricing

(C) Discriminatory pricing

(D) All of the above

(E) None of the above

Ans: C

Discriminatory pricing

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